When your content reflects your brand, you will engage the right audience, grow your online presence and, ultimately, your business.
Create shareable content
First and foremost, if you don’t have anything interesting to say, if YOU/YOUR BRAND, doesn’t have anything unique to offer, then what is going to make people want to follow your social media account? Everyone has something to give - find your voice and get creative!
Find your tribe
You've got your content down pat, you're posting all the time, but it feels like you're talking to yourself? It's time to reach out & grow your network. You have to seek out your tribe and show them how you can make their lives better or easier!
For example; you’re a food blogger – all you need to do is find people engaging with conversations about health - right? Wrong. Don’t just join conversations that you want to be a part of, find the conversations of people you want to reach [before they even know they want/need your help]. Tap into their psyce. Ok, say I’m not healthy right now, I’m not searching hashtags like #healthfood #cacaw #vegan #superblende, I’m looking at inspirational quotes that say “tomorrow is the day you become a happier you”. "just because you break your diet on a Monday doesn’t mean it’s a free-for-all until next Monday”. “create the life you imagine”. “ You get my drift? Find THOSE conversations, those people, and CONNECT.
Build your online community
Get your content rocking and your tribe listening and you've got access to your very own online community. An online community that will love and benefit from what you post, engage with it and spread the love to even more potential members!