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The Art of Social

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CONTENT, TRIBE, COMMUNITY

July 16, 2014
When your content reflects your brand, you will engage the right audience, grow your online presence and, ultimately, your business.
Create shareable content
First and foremost, if you don’t have anything interesting to say, if YOU/YOUR BRAND, doesn’t have anything unique to offer, then what is going to make people want to follow your social media account? Everyone has something to give - find your voice and get creative!
Find your tribe
You've got your content down pat, you're posting all the time, but it feels like you're talking to yourself? It's time to reach out & grow your network. You have to seek out your tribe and show them how you can make their lives better or easier!
For example; you’re a food blogger – all you need to do is find people engaging with conversations about health - right? Wrong.  Don’t just join conversations that you want to be a part of, find the conversations of people you want to reach [before they even know they want/need your help].  Tap into their psyce. Ok, say I’m not healthy right now, I’m not searching hashtags like #healthfood #cacaw #vegan #superblende, I’m looking at inspirational quotes that say “tomorrow is the day you become a happier you”.  "just because you break your diet on a Monday doesn’t mean it’s a free-for-all until next Monday”. “create the life you imagine”. “ You get my drift? Find THOSE conversations, those people, and CONNECT.
Build your online community 
Get your content rocking and your tribe listening and you've got access to your very own online community. An online community that will love and benefit from what you post, engage with it and spread the love to even more potential members!
In TOOLS
← BEST APPS FOR SOCIAL MEDIA IMAGESSUPERSIZE IMAGES - INSTABANNER →

CONNECT


getting away is good for your soul, i love how exploring new places can really get inspiration flowing. I am loving taking photos at the moment, just for fun! It makes me look at my surroundings differently, to find the beauty around me and seek out what excites me... and these sea treasures shaped like a seahorse made me really happy- nature at its finest. *ps why is there no seahorse emoji?!
setting intentions for the new year can bring a certain level of anxiety— to choose a direction, a goal for 2019, feels big and definitive. What if instead you focused on how you want to feel, and let the universe show you the way?
The biggest year to date, in business and in life. Thank you to my clients, for the creative freedom and trust to help you grow your dream, 
for your ongoing support- some year after year, 
for your understanding as I’ve cut back to welcome my baby girl, and
for allowing this little business of mine to grow- this year and the next.
Thank you to each and every one of you who has followed along, the past 6 months have been quiet over here but I’m excited to explore all that 2019 has to offer with you, including a special something on the horizon. Big love and Happiest of New Years 💫

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ABOUT

Bec Jerdan is the social media marketer behind the blog - The Art of Social. Currently based in Byron Bay focusing on brand strategy & social media coaching to assist entrepreneurs & business owners build their online community. Inspired by creative people & their brands.


Thank you!

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CONTENT SERIES

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POSTS

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© THE ART OF SOCIAL