The Facebook Cover Image is the first impression visitors get of your page, and thus your brand. It is important to show them the best side of your business.
This is prime real estate and should be utilized to promote your services, products, events, promotions or other key business activities.
It should call out to your Page visitors, so much so they are persuaded to Like and follow your page for future updates. It’s vital that you get it right.
Here are my top tips for creating a killer Facebook Cover Image for your Business Page – no outsourcing needed!
1. BE CLEAR ABOUT WHAT YOU OFFER
You have 3 seconds to make a first impression on a new visitor and potential follower of your Page – your Cover Image should be informative, concise and in line with your brand positioning. Visitors are seeking to know what you’re all about and this space is your stage - make it count!
2. DITCH FACEBOOK'S OFFICIAL SIZE
Yes, you read correctly. Facebook’s ‘official’ sizing isn’t effective with the new timeline [as of June 2014], nor for viewing on mobile. This is quite frustrating especially when you’ve gone to the trouble of creating a custom image based on the official sizing provided by Facebook.
If you’re working with the old specs you might find that parts of your image are being hidden behind other elements fixed on the page.
Viewing on mobile is another story all together. The image displayed is taller and narrower, and the profile image sits entirely within the cover photo.
Ensure your entire message is visible in desktop and mobile view
Create your image at 851px by 475px. Don’t put anything important within the bottom 224px [approx. 6cm], as it won’t be visible once it’s uploaded. Also, keep in mind where your profile image will sit, so it's in your best interests to center, or right-align your visual elements.
Below you can see:
Area A which sits behind the fixed Facebook text & buttons &
Area B, which is not visible on desktop version but will ensure the full width of your image is visible when viewing on mobile.
As you can see from my mobile screenshot below, I’ve filled in the bottom section with a solid color because it looks better for my design but if you’re using a photograph or background – just extend it all the way to the bottom.
How it views on desktop:
How it views on mobile:
3. GET CREATIVE
You don’t need to be a graphic designer to create a beautiful cover image for your Page; there are some fantastic online tools that can help you create your own professional-looking pics.
I recommend PicMonkey; it’s a free and easy online photo editing website that offers amazing customization options. Overlays, textures, frames, fonts... and so much more!
For a custom Cover Image; visit PicMonkey [www.picmonkey.com.au], hover over the ‘design’ tab, and select ‘custom’ - pop in the unofficial dimensions mentioned above [851px x 475pm] and away you go!
When uploading your pic onto your Facebook Page, drag the image towards the top of the area, position and save.
4. GIVE DIRECTION
Where else do you want people to go from here? What’s your wish for them to do? Perhaps it’s to join your e-newsletter list, follow you in Instagram or visit your website? Tell them! Make it easy for visitors to find your other online platforms by including your web/blog address or Instagram @handle.
Now that you’ve got some pointers and tools - have fun creating a perfectly sized Facebook Cover Image that puts your best foot forward on all devices! For more help with your social media follow my instagram @theartof_social.