Influencers are the people/accounts that have social power - the power to influence public opinion.
They usually have a large number of followers and high engagement on all of their content.
Find key influencers in your industry and engage with them, build a rapport with them.
They most likely produce content that is relevant to your community so retweet and respond to their tweets. This will not only provide interesting, valuable content to your tribe but also put you on their radar.
Flashback to Day 5: Write the perfect tweet – we spoke about mentioning others. Try mentioning a key influencer in a post about their product/service and you could get a reply or a retweet yourself. Just like everyone else, they love to see or hear about people loving their offering and spreading the love via the best word-of-mouth platform in the world.
Be authentic and genuine with your approach and you may find yourself a new brand ambassador.