I wrote a guest post recently for Blog Society, which I think is very fitting for today’s topic: finding your followers. On Day 3: Find & Follow; we spoke about finding people for you to follow, to gain information and/or inspiration from. Well today is about finding the people that will benefit from your product, service or wealth of knowledge.
A hashtag is a very powerful, often misused, tool that can help you spread your content, love, energy and offering to more corners of the web – to find your tribe and grow your online community.
JOIN AN EXISTING #HASHTAG
Hashtags put your content in front of consumers searching for something they’re wanting to see more of, learn more about, join others in, contribute to, search and find content on.
Hashtags allow you to join conversations. Conversations about an event, a brand, an activity, a venue, a location, a town – anything at all!
By hashtagging, your photo then joins the feed alongside other people’s photos of a similar nature, enabling it to be seen by more than just those following you. By strategically joining the right conversations – you’ll find new friends online in no time.
Stop with the hashtag overkill.
Try not to go overboard. We’ve all seen accounts that hashtag everything under the sun; “I love summer #summer #sun # sunshine #happy #love #sunkissed #blueskies #noclouds #sky #clear #norain #beautiful #nice #yay #tan #brown #ilovesummerbecauseilovebeingtanned… you get my drift.
Pointless. And often regarded as “needy” hashtagging. You don’t want to appear desperate!
It’s the age old saying; quality over quantity.
Keep them specific but not exclusive. Using #socialmediatip rather than just #tip = specific. Not #socialmediatipforsmallbusiness, as this is too exclusive. Join the RIGHT conversations so you reach the RIGHT people.
INTERACT WITH A HASHTAG You’ve found the right hashtag to use, posted your pic and gone on your merry way about your day. Wait! Why not connect with others using that hashtag too? This is a great opportunity to find and connect with other like-minded people and brands, talking about a common topic of interest. Expand your network, authentically.
CREATE A #HAHSTAG It’s always fun when someone loves your product, digs your blog post or re-tweets your content. Harness this appreciation by creating your own hashtag and encouraging people to use it whenever they buy your product, use your service or interact with your content.
Choose a #hashtag that relates to your brand; either your name or a tagline. Fantastic examples include Lorna Jane’s #MoveNourishBelieve and of course the beloved #BlogTribe. Once you’ve decided on your new #hashtag, pop it in your bio and include it in any marketing materials, opt-ins or series of content that you produce.
You’ll get a real buzz seeing people enjoying and benefiting from your offering and spreading the word of your amazingness.
So jump online, find your tribe and create your own community.