Writing the perfect tweet = engaging & contributing in a meaningful way, in max 140 characters. Actually the optimal tweet length is 120 characters, as this allows space for re-tweeters [quoting your tweet] to add their own comment/reply.
Increase the likelihood that your tweet will reach more people and have an impact on your target audience by incorporating one or all of the below recommendations:
By including the @username in your tweet – they will receive a notification that you’ve mentioned them. If someone is aware that you’re talking to them, they most likely will reply – wouldn’t you? You could get a retweet [more eyes on your message], or even spark up a conversation with them. High profile people often engage with their fans on Twitter too, so you may get a nice surprise for one of your idols [did I mention Lisa Messenger retweeted me the other day!]. Be sure to check your notifications for reply mentions or retweets, you wouldn’t want to miss them [more on notifications tomorrow].
By using a #hashtag, your tweet will be added to the feed of all tweets on that specific subject. This will extend the reach of your message, beyond your followers. For example, for Zero to Twitter I’m using #theartofsocial which I encourage you to use if you have questions about the content or Twitter in general –I’d be happy to help. Plus you’ll be joining other beginners working their way through the course. Let’s create a community for beginners, where you can connect with others in the same boat!
E.g. @theartof_social I’m on Day 4 of Zero to Twitter and loving it, but I just can’t figure out ____ can you help? #theartofsocial
Don’t go overboard with the hashtags – this can put people off. [Stop with the hashtag overkill].
Images on Twitter are 2x more likely to get retweeted. Images uploaded IN Twitter will show in the Timeline, rather than via a link if shared via Instagram or Facebook. The middle 3rd of the image will be visible from the timeline view so horizontally center your message and the key focus of the image.
Optimal size: 760px x 625px – center horizontally within middle 375px
Adding an image will deduct characters from your message [you’ll see your available character count in the top right corner], this will turn into a negative & red if you go over your allocation.
Select write tweet [feather pen icon in top right corner]
Upload [image icon bottom right corner] & select your image.
Edit, crop or add filter, select done.
Due to the limited number of characters allowed in a tweet, including a link can be difficult. Try shortening your links so you’ve got more room to play.
Go to a link-shortening site. My fave: www.bitly.com
Paste your link & hit ‘shorten’
Copy this shortened link into your tweet.
Now your tweet is:
a) targeting someone, sparking a conversation
b) joining the feed of others talking about the same topic,
c) visually engaging and more likely to be retweeted and
d) effectively directing people to read more.
Sounds like the perfect tweet to me.
Stuck for what to say? Just click this little Tweet button for a pre-made tweet! >> Tweet